If you’ve been blogging for a long time, you’ve likely reached a saturation point with respect to content ideas. This point feels like you’ve run out of unique things to write about. You feel like everything that you’re writing about has been said or done already. Worst of all, by you!
Your blog is full of different topics in your niche from different time frames. But you just don’t know what to write about now.
The fun thing is, without spending hours and days on pondering about your next blog post, you can repurpose content from your existing blog posts.
It’s like recycling your writing. You can take the same post you already wrote and give it a whole new look. Yes, it’s technically saying the same thing over again. But it can be helpful when you’re otherwise uninspired to write something new. And the bonus part – you can actually get more traffic to your blog in the process!
Another great reason that bloggers choose to repurpose old blog posts is because they want them to stay relevant.
Let’s say you wrote a really great post a few years ago. You know that no one is clicking that far back to check it out. So, instead of losing it to time, you can repurpose it and post it like a brand new one.
You don’t want to copy and paste this though. You want to change the words a little and add some new ideas. Then post it.
Otherwise, dedicated readers might call you out on using the same material. There’s no point in posting duplicates. But a few changes in words and addition of new ideas can make an old post feel like a new one.
Give it a try, and you’ll see the magic.
Of course, rewriting isn’t the only way to make your posts relevant again!
Take Your Time Capsule To Your Timeline
You’re active on social media, right? Who isn’t?
You’ve probably got quite the following and some of your fan base is likely on there as well. So, how can you use social media to bring attention and get more traffic to your blog? Simply share your old blog posts!
Here I’ll give you ideas for the following social media platforms.
It’s easy enough to tweet the link to an old blog post you would like people to visit. If you don’t have a collection of followers yet, you can use the hashtags. This will likely get you included on some “lists”.
Once you’re on, let’s say, a “fashion blog” list, every time you Tweet, it will show to anyone on that list. Also, you can quote an older Tweet you have posted to bump it up if you want to.
You can post on your own wall, but the most effective way to market yourself on Facebook is by having a “Page” for your blog.
You can share your posts on your blog’s Facebook page, instead of your own, and reach a broader audience with relevant hashtags. If you share the links on your personal page, make the headline catchy. This will draw attention from people who might not be interested otherwise.
I make it a point to share blog posts on my blog’s Facebook page and it really does help in driving more traffic to my blog.
Since Instagram is all about images, you have to get on with the times. You can use a graphic/image creator to enhance the featured image of your old blog post and add a catchy caption.
Or, a much more fun idea is:
Share your old posts with a #ThrowBackThursday or #tbt tag. This can be done along with an old picture of yourself or something that’s relevant to the post.
This is a fresh idea that everyone is bound to love! It’s also a creative way to repurpose old work.
Yes, it’s mostly for images. That being said, every author and blogger recommends sharing posts over there.
This is because of the ease of sharing those same posts with other users on Pinterest. Other users can comment or share, and even save the images of their choice. It doesn’t matter if they spread your image on different sites.
After all, having people see your blog is the most important thing, right?
Bonus tips to get more traffic from old content through social media
Quora is a great way to promote your blog posts & become an authority in your niche.
TwitLonger can help you say something on Twitter that is more than 140 characters.
HootSuite is a social media manager that can help you plan when to post on social media sites. This is ideal for time management.
- You can use it from your computer or your phone.
- You can schedule updates to Facebook, Instagram and Twitter.
- You don’t need to check back, just schedule your posts and go.
- Share your links across every social media site with one click.
- Share those old posts that are just collecting dust.
- Whatever platform you do your best advertising on, use it to the full capacity.
It doesn’t matter that the blog post isn’t new. The link to it will draw in new readers who won’t even know it’s a repurposed content. You don’t have to let your great work fade away with time.
Use Images And Get More Traffic To Your Blog
You can repurpose your old blog posts by turning them from text to images. This is a much easier way to share your old content over social media websites like Pinterest and Instagram.
If you don’t know how to use Photoshop or any editing software, don’t worry. It’s fairly easy to turn your text into an image. There are many websites that let you design graphics for free. Canva is the most popular one, and it’s easy to use even from your phone.
You can easily design fun graphics that people are going to be inclined to share on other websites and social media platforms. This is a great way to attract new attention and get more traffic to your blog, especially if you don’t usually use images.
Here are some fun ideas for creating images
Quotations – Pull out some great one liners and turn those into fun graphics, citing yourself with a link to a relevant old blog post.
Infographics – You can pick up similar posts from your blog archive, extract the summary and make an infographic with the pointers. This is a great way to repurpose old content.
Piktochart and Visually are two website people use to build awesome infographics.
Motivational Posters – These spread across the internet like a wildfire in the forest. Take a wise sentence that you’ve said and put it at the bottom of a beautiful scenic picture you’ve taken. Again, provide a link to an old post of yours that relates to the poster.
People on the internet love to share pictures. Usually they are silly or inspirational. Either way, they start on one website and end up across them all. Wouldn’t it be fun to see your images popping up everywhere? Well it’s possible.
Before you start posting your images though, here’s a some advice.
Put your website URL on every image you post. This way, no matter where the image travels, you still have a link. Sure it’s not going to help for SEO purposes, but people will still know where to look to find the content creator. Of course, this means more traffic to your blog!
The Value Of Book Worms
Alright, none of us want to think that books are a fading medium. We can find ways to keep them alive.
There is nothing more satisfying than the feeling of a new book sliding across your hand as you turn the pages to get into a magical land.
Books are amazing.
That being said, your blog posts can always become a book.
That sounds crazy, but it’s absolutely not. Especially when you consider that publishing your own book has become easier than ever. You can even have it for sale on your own website and handle the shipping and everything yourself.
Best of all, you can repurpose old content and transform it into a book.
And, you can completely cut out the middle man.
Websites like LuLu allow users to publish their own hard-copy books.
- You put in a bulk order, pay the fee, then sell the books for whatever price you want.
- The cost is around $300 to make 50 books.
- At $25 + shipping, you’ll make $1, 250.
- LuLu also has editors and proofreading staff to make sure your book is perfect.
- You get to choose your book cover and even the layout.
- You don’t have to worry about being rejected by publishers.
- You have complete control.
If you prefer, of course, you can always make your old blog content into an eBook as well.
Amazon actually has a software that allows you to publish your finished product using their Kindle Direct Publishing. There’s no cost to this at all. Amazon takes a percentage of every sale, but it’s fairly minimal in the long run.
By choosing this method, you’re actually listed in the Amazon store as well. This means anyone looking for a book in your niche will be able to come across your book. Even if they weren’t a reader to begin with, you could end up with a whole new market of readers.
It’s fun to read blogs, of course, but sometimes readers want something more.
So you know how to publish your own book, and what the benefits are. Now you have to ask yourself what you’d like to publish.
Well that’s the fun part!
- You choose which posts are going to be used.
- Choose from your personal favorites or the ones with the most views.
- Choose to reface them or keep them the way they are.
- The choices are all up to you – You have the final say.
That’s what makes turning your old posts into a book (eBook or otherwise) such a great idea.
In fact, you can avoid all that and just sell your eBook on your own website as a PDF file that people can buy through PayPal.
This requires nothing to be set up, and you are in complete control of your eBook. All you have to do is accept the payment and email the eBook.
Yes, there’s a risk that people are going to try and distribute your eBook for free. But you run that risk through any electronic edition of your book.
It’s Time For The Spotlight Dance
The best way to do this is by making a “Featured Posts” page on your blog. This is where people would go to see a neatly compiled list of all your best posts, in one place. Then you can Tweet/Instagram/Facebook this page. This is definitely gonna catch some eyeballs which means more traffic to your blog.
This will attract new readers who might be interested in which posts you chose to feature. It can bring old readers back. It can be a useful tool for you in the future when you’re linking to one of these posts.
Instead of having to “find the post” you’re looking for, you can just pull the link off the page you made. The same goes for your readers being able to share those posts with friends.
There’s always a benefit to featuring your own work as well, If you can use a backlink to an older post in one of your newer posts, then do it. Always.
You want to keep all your posts well-connected, right? There is no better way than to interlinking them. Of course, you need to stay relevant when you’re doing this or you’ll end up looking like you’re trying too hard.
If you’re using WordPress (which you should be), there are actually ways to have this done for you.
There’s a plugin called Yet Another Related Posts Plugin (YARPP) that will automatically list related posts at the end of your blog posts. This is a great tool to keep readers on your blog by showing them relevant content.
If you don’t want to automate this, you’re better off to make them yourself. But, hey, sometimes you just don’t have the time. That’s why the plugins were made and you might as well use them!
If you have a mailing list, this is another great way to spotlight old posts.
Simply put together you newsletter the same way you would any other time, but feature one of your old posts. This is a great way to draw attention to some of your older work in a very casual way there by getting more blog traffic.
It also gives you the opportunity to reach out to those who might not be reading anymore but are still subscribed. It’s really important that any serious blogger has a sort of mailing list for newsletters.
Reuse and Recycle!
There are four points we’re going to make in this section:
- Finishing otherwise unfinished thoughts from the past.
- Writing the same thing from a new perspective.
- Turning one type of article into another type.
- Turning an article into a video.
Let’s face it, the more we grow as bloggers, the more likely it is that we’ve refined our style of writing.
You may have some older posts that are short or incomplete. You read them back to yourself now and think, “I should have added more to this”. This is your chance to do just that. Take those old posts and write them out in a more detailed fashion. Complete them.
As we grow, we no longer see things the same way we used to. Look for a blog post you’ve written that expresses an opinion about something.
Write your new opinion and link back to that blog post. Also, use quotes from that older post in your new one. This will give your post more depth because of the formatting. Formatting keeps readers more interested than large blocks of text, after all.
A New Type
The example that I am going to give for this one is turning a list in a series of posts.
This way, you can take one post and turn it into 5 or even 10 posts, depending how many items were on your list. This is both expanding on your shorter idea and looking at the same thing from a new perspective.
This one could be fun, especially if you’ve never tried it before.
Here, I am suggesting podcasts or videos about the posts you’ve already written. You can read them entirely, or you can read parts of them and add your commentary in the form of a video.
This is a fun way to take something that already exists and make it new. You’ll also appeal to a different audience, the type that don’t like to read and would rather listen.
Make A Detailed Guide – If you have a collection of posts about something particular, put them together and release it as a detailed guide to whatever you wrote about. A good example to this is my detailed guide on starting a blog.
Make A Presentation – Use PowerPoint or something similar and compile information you find on your blog. It can be about you, your site, or your business. As long as it’s interesting, it does the trick.
Make Images – We already talked about the creation of images, but it’s really a great way to get your content seen by a different audience.
Frequently Asked Questions – Answered
Whether or not your blog gets a lot of questions, this can be a fun page to set up for yourself. Read your comments, or refer to conversations with friends.
Maybe even look at other F.A.Q.’s on similar blogs to see what is commonly asked.
Compile all these questions.
Now, make a page to give your answers. You’ll want to link this page on the main navigation so new readers can find it easily. When it comes to answering these questions, link to your old blog posts.
Question: What is a blog? Can you share some tips for new bloggers?
In your answer, link to a post that talks about that experience. Don’t have one, write one!
This is a great way to provide your reader with answers to questions that they might have. It’s also a great way to advertise old posts.
It’s also just a great prompt to really get in touch with your goals and directions. You may even find yourself taking a new direction after putting together this list of questions.
That’s good. Redefining our goals is the best way to make sure we’re achieving them!
To set up your F.A.Q. Page, or even just for fun, you can interview yourself. If you’re part of a company, ask yourself questions about the company. Refer to blog posts for answers.
If you’re a lone wolf, ask questions about whatever you’d like to. It can be fun and about who you are personally, or professionally and more about your blogging career. Either way, refer to old blog posts and include links to the posts you took your answers from.
After all, you’re looking to repurpose old content. But, hey, if the inspiration grabs you, go with it. New content is never a bad idea and always encouraged.
Let’s Cycle Back To The Introduction
I’ve expressed many ways to actually repurpose your old entries and get more traffic to your blog in the process. But what are the benefits of doing this? Why repurpose old content instead of just writing new content?
Time management – You can spend less time writing new content and more time promoting the content you’re already got.
SEO keywords – More blog posts with closely related subjects and keywords.
New audience – Reaching readers you might not have reached otherwise.
Repeating the message – A good way to get your point across is by repeating the message.
New ideas – Sometimes new ideas come from looking over your old ones.
Unfinished thoughts – Wrapping up ideas that were never finished to begin with.
Saving efforts – You have put time into those old blog posts, don’t let them fade to nothing.
Give yourself a break – Sometimes it’s nice to relax and just repurpose old stuff.
Now, what are you waiting for? Get out there and start reading through your older blog posts. It’s time to start repurposing your old but gold work. I am sure that you’ll come up with something that’s great and obviously get more traffic to your blog along the way.
Do let me know your thoughts in the comment section.